Jessica Johnson Moore
Owner & Designer of Little Grey Line
"The renewed design not only revives the outdated shirt, but it offers an opportunity to revolutionize the typical thinking around children's clothing. Sophisticated designs, fabrics, and patterns CAN be used while maintaining childlike playfulness." - Jessica Johnson Moore
Jessica Johnson Moore designs and fabricates each Little Grey Line artifact. She received her Master of Architecture degree from North Carolina State University's School of Architecture where she taught from 2005-2011 as an Adjunct Assistant Professor of Architecture. She has previously worked as a registered architect in both North Carolina and New York. While living in New York, she was a retail designer for Ralph Lauren which re-energized her love of fashion.
Little Grey Line is a new concept in children’s clothing that was born from a pile of Jessica's husband’s classic, button-down work shirts. Minutes away from their second life in a thrift store, it dawned on her that there was nothing wrong with each shirt other than the fact that they were too big. To him, each piece had lost its initial usefulness due to weight loss, but to her they had not lost their memory. Though laundered countless times, they still smelled like him. She could close her eyes and picture him in each shirt; the fabric and patterns held significant memories in her mind. She decided to figure out a way to give them a new life. A sustainable, resourceful design solution emerged as a dress for her then two year old daughter, Adeline Grey. Since that first dress, Little Grey Line continues to reimagine a simple, universally known clothing type (the common button-down) by repurposing each shirt into one-of-a-kind, treasured children’s wear.
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