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Entries in Webinars Workchic (1)

Friday

Jan182013

Melissa McGraw

CEO/Creative Director at The Fashion Potential

During her fifteen years working in the New York City fashion industry, Melissa McGraw rose through the fashion ranks managing millions accounts ranging from Amazon.com to Neiman Marcus and for companies that include Calvin Klein Jeans, Cynthia Rowley, Rocawear, Nicole Miller, and Joe’s Jeans. Melissa was also an instrumental force in the successful launch of the Harajuku Lovers and L.A.M.B. handbag brands by Gwen Stefani.

In 2007, Melissa co-created the popular women’s website Workchic.
Melissa has been a guest writer/contributor/blogger for Marie Claire, Style Network, Shop it to me, and Shecky’s to just name a few. You can also find Melissa giving out style advice on ABC/HDTV weekly series- Mirror/Mirror. She also is an adjunct professor at the Fashion Institute of Technology in New York City.

A true entrepreneur by nature, in 2010, Melissa sold Workchic and created The Fashion Potential. The Fashion Potential was created to show aspiring fashionistas how to target and gain the right clients, stand out from their competition, reach their financial goals, and create a buzz around their brands.

The Fashion Potential teaches Indie, Emerging Fashion Designers and students the insider tips and tricks they need to create a successful fashion brand. We teach you about the business side of fashion the right way! Through webinars, workshops, e-books, and our online fashion community, we provide the support, tools, and resources you need to save you the time, money, and headaches of launching your label on your own!